Gucci Ready-to-Wear

Gucci is one of the world's most iconic luxury fashion brands, representing the pinnacle of Italian craftsmanship and innovative design. Founded in Florence in 1921 by Guccio Gucci, the brand began as a small luggage and equestrian equipment shop inspired by the refined aesthetic of London's high society. Over the decades, it evolved into a global powerhouse known for its signature motifs like the double-G logo, the horsebit, and the green-red-green web stripe.

Today, Gucci is the flagship brand of the French luxury group Kering. While it has transformed into a modern digital innovator—experimenting with NFTs, the metaverse, and sustainable initiatives—it maintains a deep commitment to its heritage. The vast majority of its leather goods, shoes, and ready-to-wear collections are produced in Italy, particularly in the Tuscany region, ensuring the 'Made in Italy' quality remains central to its brand identity.

As part of Kering's portfolio, Gucci operates alongside other prestigious houses such as Saint Laurent and Balenciaga. The brand's influence extends beyond traditional fashion into beauty, home decor, and high jewelry, consistently ranking as one of the most valuable and influential luxury brands in the world.