Big K Citrus Drop

Big K Citrus Drop is a popular private-label carbonated soft drink designed to compete with national citrus-flavored brands like Mountain Dew. The Big K brand is a foundational element of the Kroger brand family, providing a wide array of soda flavors to value-conscious consumers across the United States. It is known for being naturally flavored with orange juice concentrate and containing caffeine for a crisp, energizing taste profile.

The brand was developed by the Kroger Co., one of the largest retail companies in the world, to serve as their signature line of soft drinks. Production is primarily centered in the United States, utilizing Kroger's extensive internal manufacturing and bottling network to maintain quality control and cost efficiency. As a private-label product, it is sold exclusively through Kroger-owned grocery banners.

Ownership of the brand remains with The Kroger Co., headquartered in Cincinnati, Ohio. Over the decades, Kroger has expanded the Big K line from basic colas to a diverse portfolio of flavors, including Citrus Drop. The brand represents the retailer's commitment to vertical integration, where the company manages both the production and the retail distribution of its own goods to ensure market competitiveness.