Woolworths Blueberries

Woolworths Blueberries are a popular frozen fruit product sold under the Woolworths private label brand in Australia. Originally established in Sydney in 1924, Woolworths has become one of the largest supermarket chains in the Southern Hemisphere. This specific frozen product is designed to provide consumers with a convenient, year-round source of 100% natural fruit, often sold in value-sized packs for household convenience.

While the brand is fundamentally Australian, the manufacturing and sourcing of their frozen berries typically involve multiple countries depending on seasonal availability and supply chain logistics. Common sourcing locations for frozen blueberries sold in Australia include Chile, Peru, or Canada. The product is marketed as having no added flavors or colors, maintaining a high health star rating.

The Woolworths brand is owned and operated by Woolworths Group Limited, a major Australian public company listed on the ASX. Headquartered in Bella Vista, New South Wales, the group oversees an extensive retail network across Australia and New Zealand. As a private label product, the brand is developed specifically for the group's own supermarket distribution channels.