Weißer Riese Universal Pulver

Weißer Riese, meaning 'White Giant,' is a prominent German laundry detergent brand with roots dating back to the mid-20th century. It was originally launched by Henkel to provide a powerful and economical cleaning solution for large families, reflected in its name and 'giant' branding. The product is a staple in German households and is known for its high washing power even at low temperatures.

Manufacturing takes place primarily within Europe, with Henkel’s main production facilities located in Germany (such as in Düsseldorf). However, as a major international conglomerate, Henkel also utilizes various regional production sites across the continent to supply different markets.

The brand is ultimately owned by Henkel AG & Co. KGaA, a DAX-listed German chemical and consumer goods company. Henkel remains the steward of its heritage brands, maintaining a strong market position through continuous innovation in sustainability and cleaning efficacy.