Grenade Jaffa Quake High Protein Low Sugar Bar

Grenade is a leading performance nutrition brand best known for its high-protein, low-sugar snacks. The product featured is the 'Jaffa Quake' flavour, a chocolate orange protein bar that contains over 20g of protein and is designed for health-conscious consumers and athletes. Originally founded in the United Kingdom, the brand gained massive popularity for its unique military-themed branding and high-quality taste profiles, which helped it cross over from niche fitness circles into mainstream retail outlets.

While the brand has its roots in Solihull, West Midlands, manufacturing takes place across multiple locations within the UK and Europe to meet global demand. In 2021, the brand's trajectory led to its acquisition by Mondelez International, the global snacking giant behind brands like Cadbury and Oreo. This acquisition has allowed Grenade to leverage an extensive distribution network while maintaining its specialized focus on the performance nutrition market. Today, under Mondelez ownership, Grenade remains a powerhouse in the healthy snacking category, continuing to innovate with new formats and flavours.