Made O'Meter
Discover where a brand or product originates
The image shows the back of a Varta battery pack, specifically a 9V alkaline battery. Varta is a historic brand with roots going back to 1887 in Germany. While the brand is famously German and maintains significant operations in Ellwangen and Hannover, production for specific battery sizes like this one is often outsourced or handled by global facilities. In this instance, the packaging explicitly states 'Fabriqué en Malaisie / Made in Malaysia'.
The ownership of the Varta brand is currently split between different entities based on product categories. The retail consumer battery business (including the product shown) is owned by Energizer Holdings, Inc., an American multinational company. This acquisition took place in 2020, reuniting the brand's consumer division with a global battery leader, while the micro-battery and energy storage divisions remained with the original German entity, VARTA AG.
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