Peek Freans Biscuits

Peek Freans is a legendary name in the global biscuit industry, established in 1857 by James Peek and George Frean in Bermondsey, London. Known as the first mass producer of biscuits, the company gained international fame for inventing iconic varieties like the Garibaldi and the Bourbon biscuit. For over a century, the brand’s factory in 'Biscuit Town' served as a major industrial hub in the United Kingdom.

Over the decades, the ownership and manufacturing of Peek Freans have undergone significant changes following several corporate mergers and acquisitions. In 1921, it merged with Huntley & Palmers to form Associated Biscuit Manufacturers, which was later acquired by Nabisco in 1982. Today, the brand is part of the extensive global portfolio managed by Mondelez International. While the original London factory closed in 1989, the brand continues to be a household name in various international markets, particularly in Canada and Pakistan, where it remains a market leader.

Because the brand is managed under different regional licenses, manufacturing occurs in multiple countries including Canada and Pakistan. In North America, the product is often associated with high-quality, traditional tea biscuits, maintaining the legacy of British baking excellence under modern multinational ownership.