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Delia is a brand of heated tobacco sticks specifically designed for use with the IQOS ILUMA induction heating system. These sticks feature Smartcore technology, which incorporates a metal heating element inside the tobacco stick itself, eliminating the need for a heater blade in the device. The brand was introduced to provide a variety of flavor profiles for adult smokers who have switched or are looking to switch to reduced-risk alternatives to traditional cigarettes.
The brand is owned and manufactured by Philip Morris International (PMI), a leading global tobacco company that has committed to a smoke-free future. While PMI is headquartered in the United States and Switzerland, their products, including Delia and the related TEREA and HEETS brands, are manufactured in high-tech facilities located in several countries, including Italy, Switzerland, and Poland, to supply different international markets.
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