Connect candy

Connect is a well-known confectionery brand originating from Israel, specializing in diverse snack items and candies. The brand was established by the Elite company, which has been a staple of the Israeli food market for decades, providing a wide range of sweets, chocolates, and coffee products.

The manufacturing of Connect products primarily takes place within Israel at production facilities dedicated to the Strauss-Elite confectionery line. Over the years, the brand has maintained a strong local presence while also being exported to international markets catering to kosher consumers and fans of Middle Eastern sweets.

Today, the brand is under the ultimate ownership of the Strauss Group, one of Israel's largest food and beverage corporations. Strauss Group has expanded its footprint globally through various partnerships and acquisitions, but it remains headquartered in Israel, overseeing the continued development and distribution of the Connect product line and other legacy Elite brands.