Nusuk (Al Bait Guests) Pilgrimage Services

Nusuk is the official Saudi Arabian planning, booking, and experience platform for pilgrims visiting Makkah and Madinah. Operated under the vision of the Ministry of Hajj and Umrah, it serves as a digital gateway to facilitate the journey and rituals for Muslims worldwide. The service integrates various hospitality providers, notably Al Bait Guests (formerly known as the Establishment for Pilgrims of South Asian Countries), to manage large-scale logistics, accommodation, and guidance.

The brand's origin is rooted in the Kingdom of Saudi Arabia's digital transformation initiatives under Vision 2030. The platform and its associated service providers are strictly regulated and owned by Saudi entities, ensuring that the pilgrimage experience meets specific governmental standards for safety and hospitality. Manufacturing and operational fulfillment occur entirely within Saudi Arabia, where the physical services are rendered to pilgrims during their stay in the Holy Cities.