Goya Jalapeño Ketchup

Goya Foods, Inc. is a premier Hispanic family-owned food company in the United States and has become a staple brand throughout Latin America. Founded in 1936 by Prudencio Unanue and Carolina Unanue, Spanish immigrants who moved to New York from Puerto Rico, the brand began by importing olives and olive oil.

The Jalapeño Ketchup shown here is manufactured in the United States, consistent with Goya's massive production and distribution infrastructure headquartered in Jersey City, New Jersey. The product reflects Goya's strategy of blending traditional condiments with Latin flavors like jalapeño to cater to diverse consumer palates. The company remains privately held by the Unanue family, retaining its independent ownership as one of the largest Hispanic-owned food businesses in the world.