Savex liquid detergent

Savex is a prominent household detergent brand developed and produced by Ficosota, a Bulgarian multinational company. Since its inception, the brand has focused on providing high-quality fabric care solutions at competitive price points across Central and Eastern Europe. The product shown in the image is produced in Shumen, Bulgaria, which serves as the primary manufacturing hub for the company's laundry care portfolio. Ficosota has successfully exported the brand to dozens of markets, establishing it as a leader in the laundry segment within the Balkan region and neighboring countries like Romania and Moldova. Ownership remains private through Ficosota, which manages its own distribution and production facilities to maintain consistent quality and value.