Rituals Cosmetics shower gel or foam

Rituals Cosmetics is a prominent Dutch luxury brand founded in 2000 by Raymond Cloosterman in Amsterdam. The brand focuses on transforming everyday routines into meaningful rituals through high-quality home and body cosmetics. Its products, which range from bath and body care to home fragrances, are deeply inspired by Eastern traditions.

The item shown in the image indicates it is 'Made in Europe', with specific mention of production in Belgium on the labeling. This is consistent with the brand's supply chain strategy, which utilizes various manufacturing facilities across Europe to maintain high standards and efficient distribution. Rituals has grown into a global presence while maintaining its headquarters and brand soul in the Netherlands.

Ownership remains largely private. While specialized investment firms like General Atlantic have historically held minority stakes to facilitate international expansion, the brand continues to operate under the visionary leadership of its original Dutch founder. The company has achieved B Corp certification, reflecting its commitment to social and environmental responsibility across its European operations.