NJD Gear Up Skates

NJD (Nijdam) is a well-established brand specializing in skating and outdoor fitness equipment. Originally gaining popularity in the Netherlands and Europe, the brand focuses on recreational inline skates, ice skates, and protective gear. The 'Gear Up' model shown is a typical adjustable inline skate designed for children, featuring a hard-shell cuff and soft-boot construction for stability and comfort.

While the brand has its roots in Dutch design and the historic Thialf ice skating tradition, most modern production has transitioned to specialized manufacturing clusters in East Asia, particularly China, to ensure cost-efficiency for the mass market. The brand is currently managed under the Schreuders Sport International portfolio, which oversees the distribution and development of various sports-related labels globally. Ownership has remained stable within the European sporting goods sector, focusing on retail distribution through athletic shops and online platforms.