Essie Gel Couture nail polish

Essie is a globally recognized salon professional nail brand known for its high-quality formulas and iconic color names. The brand was founded in 1981 by Essie Weingarten in New York City. The product shown—the Gel Couture line—is unique for its twisted bottle design and long-wear formula that provides a gel-like finish without the need for a UV lamp.

Since its acquisition in 2010, the brand has been integrated into the L'Oréal Group's professional products division. While the brand has American roots, its manufacturing is now global to serve various markets. Products sold within the European market are frequently manufactured in Spain or France, while North American supplies are often produced in the United States.