Crafts & Co products

Crafts & Co is a prominent brand specializing in hobby and creative DIY products, ranging from diamond painting kits and acrylic markers to small household gadgets like laminators and 3D pens. The brand is designed to make creative hobbies accessible and affordable for a wide audience, often found in retail chains across Europe.

The brand is a private label owned and managed by Mascot Online B.V., a Dutch company based in Almere. While the brand management and product development are handled in the Netherlands, the physical manufacturing of the goods is primarily outsourced to specialized factories in China. This model allows the brand to offer a rotating catalog of trendy craft supplies that meet European safety and quality standards while remaining price-competitive.