jem & fix shopping trolley token

The product shown is a shopping trolley token from the Danish DIY retailer jem & fix. These tokens are functional accessories provided to customers for use in place of a coin to unlock shopping carts in their stores. Jem & fix was founded in 1988 by Arne Gerlyng-Hansen and is characterized as a low-price construction market.

Today, jem & fix is a significant part of the Harald Nyborg Group. While the brand originated in Denmark, it has since expanded its operations to Sweden and Norway. The tokens themselves are mass-produced plastic or metal accessories, typically manufactured in various locations globally, often in Asia, as part of promotional or retail supply chains. The brand continues to be owned by the Harald Nyborg Group, maintaining its headquarters in Vejle, Denmark.