Proraso Shaving Soap

Proraso is an iconic Italian brand that has become a global standard for traditional wet shaving. Founded in 1908 by Ludovico Martelli in Florence, Italy, the brand revolutionized the grooming market in 1948 with the introduction of its 'Pre e Dopo Barba' (Pre and Post Shave) cream. The company has maintained a reputation for quality and innovation while staying true to its classic formulations and professional-grade standards.

All Proraso products are manufactured in Italy, specifically in the Tuscany region near Florence. The production process involves a rigorous 'hot soap' maturation period where the soap is left to settle for three days, resulting in a rich, concentrated texture that provides a protective lather. The brand avoids the use of parabens, silicons, mineral oils, and artificial colors.

Today, Proraso remains a family-owned enterprise, managed by the third and fourth generations of the Martelli family through their company, Ludovico Martelli S.p.A. The company oversees a portfolio of grooming and beauty brands and continues to operate out of its headquarters in Fiesole, Florence, maintaining its heritage as a quintessential Italian manufacturer.