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Discover where a brand or product originates

Prep Original Multi-Surface Cream

ownerReckitt Benckiser (United Kingdom)
originItaly
manufacturedPrimarily in Italy

Prep is an iconic brand deeply rooted in European grooming history, best known for its 'Original Formula' Derma-Protective Cream. Originally formulated in the United States in the mid-19th century, the brand found its greatest success and permanent home in Italy, where it became a household staple for everything from shaving irritation to sun exposure and chapped skin.

The brand's production is largely centered in Italy, maintaining the high standards associated with Italian personal care manufacturing. Over the decades, Prep has transitioned through various ownership structures, evolving from its initial American roots into a quintessential European heritage brand.

Today, Prep is owned by Bolton Group, a major international corporation based in Milan. This ownership has allowed the brand to expand its product line while preserving the historic medicinal aesthetic and multipurpose utility that made it famous. It remains a leading name in the Italian and international skincare markets, particularly within the traditional shaving community.

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