Pur Power dishwashing liquid

Pur is an established brand of dishwashing detergent particularly popular in Central and Eastern Europe. The brand's origin is tied to the expertise of its parent company, Henkel, which has been a leader in the laundry and home care sector for over a century. Known for its 'Power' formula, the product is designed to handle tough grease and dried food residues, as highlighted by the packaging mentioning effectiveness even after 48 hours.

Today, the brand is owned by Henkel AG & Co. KGaA, a German multinational chemical and consumer goods company. While the brand has German roots, its products are manufactured in various European locations to serve local markets. In Romania, where the labeling on this specific bottle (mentioning 'Indepărtează reziduurile') originates, the product is typically distributed by the local subsidiary, Henkel Romania SRL. The brand continues to focus on cleaning efficiency and skin compatibility, often featuring dermatologically tested formulas.