Dia Tea (Tetería)

Tetería is a private label brand belonging to Dia (Distribuidora Internacional de Alimentación), specializing in a wide range of teas and herbal infusions. The brand emphasizes accessible wellness, offering traditional varieties such as chamomile, mint, and green tea to customers across the Iberian Peninsula and other markets where the retailer operates.

While the brand is deeply rooted in Spanish retail history, its manufacturing process involves sourcing raw materials globally—from tea plantations in Asia and Africa—which are then blended and packaged primarily in Spain. This strategy allows the brand to maintain competitive pricing while ensuring quality control for European consumers.

The ownership of the brand has transitioned through various corporate phases. Originally a Spanish company, Dia has become an independent international entity with a significant portion of its shares held by various investment groups, maintaining its strategic headquarters in Las Rozas, Madrid.