More Nutrition Protein Porridge

More Nutrition is a prominently known German fitness and lifestyle brand that has redefined the health food sector by focusing on high-protein, calorie-reduced alternatives to everyday staples. Their Protein Porridge is part of a broader mission to make weight management easier through the use of functional ingredients like glucomannan and high-quality milk protein isolates.

The brand was originally founded under the umbrella of Quality Group GmbH, a company that has become a dominant force in the European sports nutrition market. While the brand maintains a strong digital presence and a loyal community of health-conscious consumers in DACH regions and the UK, its operations are based primarily in Germany, where the products are formulated and manufactured to meet strict European food standards.

In recent years, the ownership structure evolved as CVC Capital Partners, a global private equity firm, acquired a majority stake in The Quality Group. This transition has provided the brand with the logistical and financial backing to expand its reach across Europe, positioning it as a major competitor in the functional food industry.