Roi de Trèfle Soft Cheese

Roi de Trèfle is a private label brand primarily sold through the German discount retailer Aldi. The product shown is a classic French soft cheese (Weichkäse), characterized by its creamy and mild texture.

Originally developed to bring authentic French dairy products to the German market, the brand name translates to 'King of Clovers,' referencing the dairy source. Because it is an Aldi own-brand, it is produced by various third-party dairy manufacturers in France under contract. The brand is ultimately owned by the Aldi Group (split into Aldi Nord and Aldi Süd), which manages its international distribution and local market presence.