Hoka Speedgoat trail running shoes

Hoka (formerly Hoka One One) is a specialized footwear brand founded in 2009 in Annecy, France, by Nicolas Mermoud and Jean-Luc Diard. The brand gained immediate fame in the running community for its 'maximalist' shoes, which featured oversized outsoles and superior cushioning, contrasting the minimalist trend of that era.

While the brand has its roots in the French Alps, its manufacturing is primarily based in Asia, with factories located in countries such as Vietnam, China, Cambodia, and the Philippines. The brand was acquired in 2013 by Deckers Outdoor Corporation, which has since scaled the brand into a global powerhouse in the performance and lifestyle footwear markets.

The specific model shown, the Speedgoat, is one of their most popular trail running lines, famously developed in collaboration with elite ultramarathoner Karl Meltzer. It features technical components like Vibram outsoles for superior grip on technical terrain.