Ssangyong C&B Tissue

Ssangyong C&B is a leading South Korean home and personal care brand, particularly renowned for its high-quality tissue and paper products. Established as part of the industrial landscape in South Korea, the brand has evolved from a traditional manufacturing entity into a sophisticated consumer goods provider. It operates alongside other major household names like Monalisa under a unified corporate umbrella dedicated to sanitary products.

In a significant shift in ownership during the 2010s, the brand was acquired by Morgan Stanley Private Equity Asia (MSPEA), marks a transition from localized family or conglomerate control to professional private equity management. This move was intended to streamline operations and enhance the brand's market position across Asia. Today, the brand remains a staple in Korean households, produced primarily in domestic facilities to maintain strict quality standards while being managed under an international investment framework based in the United States.