Vivident sugar-free chewing gum

Vivident is one of the most prominent sugar-free chewing gum brands in Southern Europe and the Middle East. It gained significant popularity for its innovative approach to oral care and freshness, offering varied formats such as tabs, cubes, and liquid-filled centers. The brand is highly regarded for its dental-friendly formulations, often carrying endorsements from dental associations for helping maintain oral hygiene through pH balancing and plaque reduction.

While the brand has a strong historical presence in Italy, it is an international product line developed by the Perfetti Van Melle group. The manufacturing for Vivident is centralized in high-tech facilities, with a major production hub located in Turkey (Perfetti Van Melle Gida San. ve Tic. A.S.) which exports the brand to various European and Mediterranean markets. Its ownership remains under the Dutch-Italian confectionery giant, ensuring consistent quality and global distribution.