Made O'Meter
Discover where a brand or product originates
Pantene is one of the world's most recognized hair care brands, originally founded in Switzerland in 1945 by Hoffmann-La Roche. The name was inspired by panthenol, a key ingredient discovered during World War II for treating burns, which was later found to be beneficial for hair health.
Today, the brand is a jewel in the portfolio of the American multinational Procter & Gamble (P&G). While the brand has Swiss origins, its products are manufactured in numerous facilities globally to serve local markets; for the European market, production is largely concentrated in France and Germany. Pantene has evolved into a global leader in hair care, focusing on vitamin-infused formulas and scientific styling solutions.
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