Craft Sportswear Hoodie

Craft is a prominent Swedish sportswear brand founded by Anders Bengtsson in 1973 in Borås. The company initially gained fame for its technical base layers designed to manage moisture for elite athletes. Over the decades, it has expanded into a full range of high-performance apparel for running, cycling, skiing, and training.

Today, Craft is a core brand within the New Wave Group AB, a Swedish investment company that specializes in corporate promo and consumer lifestyle brands. While the brand's design and engineering happen at its headquarters in Sweden, manufacturing is primarily outsourced to facilities in countries like China, Vietnam, and Lithuania to meet global demand. Craft remains a technological leader in the sports textile industry, frequently sponsoring Olympic teams and professional cycling squads.