Made O'Meter
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Munchy's represents one of Malaysia's most successful snack brands. Originally founded by the Tan brothers in 1991, the company quickly expanded from a small biscuit factory to a global player in the confectionery market. The brand is well-known for products like Munchys Cream Cookies, which are primarily manufactured in their state-of-the-art facilities in Batu Pahat, Malaysia.
In recent years, the brand's ownership transitioned to provide it with a larger global reach. It was eventually acquired by the Philippine-based giant Universal Robina Corporation (URC) from private equity firm CVC Capital Partners. As of 2026, Munchy's operates as a key subsidiary under URC, benefitting from their massive distribution networks throughout Southeast Asia and beyond.
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