Neutral White laundry detergent

Neutral is a brand specifically designed for people with sensitive skin, focusing on products that contain 0% perfume, 0% colorants, and 0% parabens. Originally developed in Scandinavia, the brand has become a staple for hypoallergenic household and personal care products. The laundry detergent shown is formulated to provide a deep clean for white fabrics without using common irritants like optical brighteners or scents.

While the brand originated in Denmark, it is now part of the global portfolio of Unilever. Manufacturing typically occurs across various European facilities to serve regional markets. As of 2026, Unilever remains the ultimate owner company, overseeing the brand's distribution across the Nordics and other international markets, often through its local subsidiaries like Unilever Sverige AB in Sweden.