BIC 3 Flex disposable razor

BIC is a globally recognized brand that revolutionized the market with its simple, functional, and disposable products. Originally founded in France by Baron Marcel Bich in 1945, the company initially gained fame for its ballpoint pens before expanding into lighters and shavers. The BIC 3 Flex is part of their grooming line, designed to offer high-quality shaving performance through moving blade technology that adapts to the contours of the face.

The brand's shaving products are manufactured in several high-tech facilities across the globe. A significant portion of BIC's high-end razor production, including the Flex series, is concentrated in Greece, where the company operates one of the world's most advanced blade manufacturing sites. Ultimate ownership remains with Société BIC, a publicly traded company headquartered in Clichy, France, which continues to be managed by the Bich family through substantial shareholdings.