Hacendado whole milk

Hacendado is the flagship private label brand of the Spanish supermarket chain Mercadona. The product shown, identified via the barcode 8431876300420, is their whole milk (leche entera).

Mercadona sources its dairy products through strategic alliances with local Spanish dairy providers. For the Hacendado brand, milk is typically produced and packaged by specialized dairy companies like COVAP (Cooperativa Ganadera del Valle de los Pedroches) or Lactiber, ensuring that the supply chain remains primarily localized within Spain. This allows the brand to maintain competitive pricing while supporting local agriculture.

The brand is entirely owned by Mercadona S.A., a family-owned company headquartered in Tavernes Blanques, Valencia. Since its inception in the late 1970s, Mercadona has grown to become the leading grocery retailer in Spain, focusing on a 'Totaler' model where they work closely with suppliers to provide high-quality essential goods under the Hacendado name.