Shokubutsu Moisture Fresh Iris Bliss Body Wash

Shokubutsu, literally meaning 'plant story' in Japanese, is a well-known personal care brand that emphasizes the use of natural, plant-based ingredients. While the brand has Japanese roots and utilizes Japanese skin-care technology, it has a significant manufacturing and market presence in Southeast Asia, particularly through regional hubs like Thailand and Malaysia.

The brand was originally established by the Lion Corporation, a major Japanese multinational specializing in detergents, soaps, and oral hygiene products. Today, the brand's distribution and local ownership often fall under regional subsidiaries like Southern Lion in Malaysia or companies within the Lion Corporation's global network. The ultimate ownership remains with the Lion Corporation, headquartered in Tokyo, Japan, which continues to drive the brand's innovation in natural cleansing technologies.