Reebok Athletic Footwear & Apparel

Reebok is an iconic global athletic brand with a rich history rooted in performance and lifestyle. Founded in the United Kingdom, it gained international fame for its innovative sports technology and its significant impact on the fitness movement of the 1980s. Today, the brand produces a wide range of products including sneakers, activewear, and fitness equipment.

Manufacturing for Reebok products is decentralized across a global network of suppliers, primarily located in Asia. This includes major production hubs in countries such as Vietnam, China, and Indonesia, which allow for high-volume distribution to markets worldwide.

In terms of ownership, Reebok has undergone significant transitions. After being owned by the German sportswear giant Adidas for over fifteen years, the brand was acquired by Authentic Brands Group. This acquisition moved the brand's headquarters and licensing control to the United States, positioning it within a diverse portfolio of lifestyle and entertainment brands.