Truss Professional Hair Care

Truss Professional is a leading Brazilian hair care brand founded in 2003 by Manuella Bossa. Originally established in São José do Rio Preto, Brazil, the brand focused on high-performance formulas tailored for professional salons and stylists. It gained global recognition for its specialized treatment lines and innovative botanical-based repair systems.

In late 2022, the brand was acquired by the consumer goods giant Grupo Boticário as part of its strategy to expand its professional hair care portfolio internationally. While the brand maintains a strong manufacturing presence in Brazil to supply its home market, it has expanded its logistical and production capabilities to the United States to support its growing presence in North and Central American salons.