Griesson-de Beukelaer biscuits

De Beukelaer is a historic name in the European biscuit industry, founded by Edouard de Beukelaer in 1870 in Belgium. The brand is famous for inventing the 'Prinzen Rolle' (Prince Cookie), a double-disc sandwich biscuit with cocoa cream filling that has become a staple snack in households across Europe.

Today, the brand operates as part of the Griesson-de Beukelaer group. This current entity was formed in 1999 through the merger of the German company Griesson and the German branch of Danone's biscuit division (which included De Beukelaer). While the brand has Belgian roots, its modern identity and major production facilities are centered in Germany.

The Griesson-de Beukelaer company remains a family-owned enterprise. It is one of the leading manufacturers in the European sweet and savory biscuit market, maintaining large-scale production sites in German cities like Polch, Kahla, and Kempen. The company continues to focus on traditional recipes while expanding into sustainable packaging and modern snacking trends.