CRAX Fritts Corn & Potato Sticks

CRAX Fritts is a popular savory snack comprising corn and potato sticks, presented here in a Cream & Onion flavor variant. The brand is a staple in the Indian snacking market, known for its crunchy texture and playful branding aimed at younger demographics.

The brand originated in India under DFM Foods Limited, which pioneered the organized snack food market in the country during the mid-80s. Today, Crax products are primarily manufactured across several automated production facilities located within India, ensuring nationwide distribution and freshness.

Ownership of the brand transitioned significantly in recent years. While originally a homegrown brand of DFM Foods, the company was acquired by Advent International, a global private equity firm. Advent International provides the strategic backing and investment to expand the brand's footprint further into both domestic and international markets.