Kurkure Extruded Snacks

Kurkure is a flagship corn and rice-based snack brand that has become a household name in India and several international markets. Originally launched in 1999, the brand was developed specifically to cater to the traditional Indian palate for 'Namkeen' (savory snacks) but delivered in a modern, automated format. The product is famous for its 'tedha' (crooked) shape and bold, spicy flavor profiles like Masala Munch and Chilli Chatka.

The brand is a prominent part of the PepsiCo portfolio. While it originated in India, its popularity led to its expansion into global markets including Pakistan, the United Arab Emirates, and even the United Kingdom and Canada. Manufacturing primarily takes place in the regions where the snack is sold to ensure freshness and regional flavor customization. In its home market, it is produced by PepsiCo India Holdings Private Limited at various plants across the country.

Today, Kurkure remains under the ownership of PepsiCo, a global leader in convenient foods and beverages. The brand continues to innovate with localized flavors and healthier variants, maintaining its position as a market leader in the extruded snack category.