Made O'Meter
Discover where a brand or product originates
Rexona is a world-leading deodorant brand originally created in Australia in 1908 by pharmacist Alice Sheffer. The product shown is the 'Clinical' line, which is designed for high-performance protection against sweat and odor. Known as Sure in the UK and Ireland, Degree in the US and Canada, and Shield in South Africa, the brand is a staple in the personal hygiene market worldwide.
Today, Rexona is owned by Unilever, one of the largest consumer goods companies globally. Manufacturing occurs across multiple continents to serve various geographic markets, but for the Brazilian and Latin American markets (as indicated by the Portuguese 'creme' and '96h' labeling), the product is primarily manufactured in Brazil. The ultimate ownership resides with the British multinational Unilever PLC.
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