Made O'Meter
Discover where a brand or product originates
Great Ocean Road is a prominent Australian dairy brand known for its range of cheeses, including the Colby block featured in the image. The brand's identity is deeply rooted in the Victorian coastline, specifically the Great Ocean Road region, which is famous for its rich dairy farming history and high-quality milk production.
The product is manufactured locally in Australia, specifically utilizing milk sourced from the farms along the Great Ocean Road. This regional focus is a key part of the brand's marketing strategy, emphasizing local sourcing and traditional craftsmanship. The manufacturing facilities are situated in the Allansford area of Victoria, ensuring that the cheese is produced close to its source of origin.
Ownership of the brand has transitioned through major corporate entities over the years. It was originally under the umbrella of Warrnambool Cheese and Butter (WCB), a long-standing Australian dairy company. Following a series of acquisitions, the brand is currently owned by Saputo Inc., a Canadian global dairy leader. This ownership brings international distribution capabilities while maintaining the local production characteristics that define the brand's heritage.
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