Phebo soap

Phebo is an iconic Brazilian personal care brand founded in 1930 in Belém, Pará, by Mario Santiago and Antonio Santiago. The brand is best known for its glycerin-based soaps, particularly the 'Odor de Rosas' scent, which has maintained its original formula and distinctive art deco packaging for decades.

In 2004, the brand was acquired by Casa Granado, another historic Brazilian pharmacy and cosmetics company. Since then, Phebo has been integrated into Granado's portfolio, benefiting from expanded distribution and modernized production while preserving its legacy of quality and botanical ingredients. The products are primarily manufactured in Brazil, specifically at the Granado Pharmácias industrial sites in the state of Rio de Janeiro, ensuring the maintenance of the brand's artisanal heritage.