Tradie Workwear

Tradie is an iconic Australian brand that launched in 2010. Originally founded as a specialist underwear brand for 'tradies' (tradespeople), it has since expanded significantly into workwear, boots, body care, and accessories. The brand is well-known for its humorous marketing and affiliation with Australian cultural identity.

While the brand is deeply rooted in Australia and its products are designed at its headquarters in Victoria, the manufacturing process occurs across a global supply chain. Production primarily takes place in countries such as China and Vietnam to maintain competitive pricing and high-volume output. Despite its global manufacturing footprint, the brand remains Australian-owned and operated.

The brand is owned by the TRADIE Group (formerly known as So many Tradies), a private family-owned enterprise led by its founder. It has grown from a niche underwear line into a household name, successfully branching out into specialized categories like 'Tradie Lady' and 'Tradie Baby,' solidifying its position in the Australian retail landscape.