Belbake Sultana Rozijnen

Belbake is a prominent private label brand exclusively sold at Lidl supermarket chains across Europe. The product shown is a 500g package of Sultana raisins, which are widely used for baking and snacking. As a private label, Belbake does not have a single factory but rather sources its dried fruits from various global agricultural regions, most notably Turkey, which is the world's leading producer of Sultana grapes.

The brand is under the ultimate ownership of the Schwarz Group, a German multi-national retail group that operates both Lidl and Kaufland. The brand was created specifically for Lidl to provide affordable quality baking ingredients, ranging from flour and sugar to dried fruits and nuts. While the raw ingredients are sourced globally, the product is packaged and distributed through Lidl's established supply chain networks headquartered in Germany.