Craft Pure Trail running shoe

Craft is a renowned Swedish brand specializing in high-performance sportswear and functional apparel. Originally founded in Borås, Sweden, in 1973 by Anders Bengtsson, the brand gained international fame for its innovative base layers and moisture-management technology designed for endurance athletes.

Today, the brand is part of the New Wave Group, a Swedish investment company that focuses on the design, acquisition, and development of various brands within the sports, corporate promo, and home furnishings sectors. While the brand's design and engineering continue to be rooted in Sweden, manufacturing is carried out in multiple countries across Asia and Europe to meet global demand. The Craft Pure Trail model, specifically, is a high-performance trail shoe featuring advanced foam technology and a design tailored for rugged terrain.