Yardley London soap and personal care

Yardley London is one of the world's oldest and most renowned purveyors of quality soaps and fragrances. Established in 1770, the brand became a staple of British grooming, famously known for its signature English Lavender scent. Over the centuries, Yardley has held multiple Royal Warrants, cementing its reputation as a premier luxury house for floral-based personal care products.

Today, the brand's ownership is split geographically. In most international markets, including Asia, the Middle East, and Africa, Yardley is owned by the Indian multinational Wipro Consumer Care & Lighting. In the United Kingdom and Europe, the brand is owned by the Lornamead Group. Manufacturing occurs in multiple locations across the globe to serve these various regional markets, adhering to the traditional formulations that have made the brand a household name for over 250 years.