Vitasia Chinese Style Wok Noodles Classic

Vitasia is a private-label brand owned by the German retail giant Lidl. The brand was created to provide a wide array of Asian-inspired food products, ranging from sauces and snacks to noodles and frozen meals, specifically for the European market. Because it is a retail-specific brand, the manufacturing origin can vary depending on the particular supplier contracted by Lidl for a specific region, though many of their dry and ambient noodle products are sourced from manufacturers in Germany, Belgium, or Thailand.

The ultimate ownership of Vitasia lies with the Schwarz Gruppe, a family-owned multinational retail group based in Germany. As the parent company of both Lidl and Kaufland, Schwarz Gruppe is one of the largest retailers in the world. Vitasia remains a core part of Lidl's strategy to offer international ethnic cuisines under an affordable, high-quality house brand. The brand is distributed exclusively through Lidl stores across Europe and other international markets where the retailer operates.