HAK Burrito meal base

HAK is a renowned Dutch brand that specializes in preserved vegetables and pulses. The product shown is a Burrito meal base containing red kidney beans, carrots, and peas, packaged in a modern stand-up pouch designed for convenience. HAK has established itself in the Dutch and Belgian markets as a leader in healthy, plant-based eating, emphasizing 100% natural ingredients.

Founded in 1952 in Giessen, North Brabant, by the Hak family, the company grew from a local grocery business into a major industrial processor of crops grown in the fertile De Zaligheden region. While it was family-owned for decades and later held by private equity, HAK was acquired in 2021 by the Russian food company KDV Group. Despite this international ownership, HAK continues to operate predominantly from its historic base in the Netherlands, maintaining its local brand identity and focus on Dutch-grown produce.