Hero B'tween Zero White Chocolate cereal bar

B'tween is a popular cereal bar brand originally developed by the Swiss company Hero Group. Specifically, the B'tween Zero range is designed for consumers looking for snacks with no added sugar. The product shown, which features white chocolate, is positioned as a healthier convenient snack option.

The brand has its roots in Switzerland, where the Hero Group was founded in 1886. Today, Hero remains the ultimate owner and is headquartered in Lenzburg, Switzerland. Manufacturing for the B'tween range is primarily concentrated in Germany, which serves as a central production hub for many of Hero's snack and cereal products sold across the European market, including the Netherlands.