Fior Fiore Coop Riso Basmati

Fior Fiore is the premium private label brand of Coop Italia, one of Italy's largest retail chains. This specific product is Basmati rice, which by tradition and geographical indication is cultivated at the foothills of the Himalayas in India and Pakistan. The raw material is sourced from these regions to ensure authenticity and then exported to Italy for final processing and packaging under the Coop banner.

Coop Italia is a cooperative system that was founded in the mid-20th century to provide quality goods to its members. The Fior Fiore line specifically focuses on high-quality gastronomic excellence, sourcing traditional ingredients both locally and globally. As a cooperative, the ultimate ownership lies with the various Italian regional cooperatives that make up the national consortium.