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Selection Eco is a specialized private label brand focused on environmentally-conscious household products. Originally developed for the Canadian market, these automatic dishwasher tabs are designed to be biodegradable and free from harsh chemicals like chlorine and phosphates. The brand is a core component of the private label portfolio of Metro Inc.
Manufacturing for the Selection line primarily occurs in Canada to maintain a localized supply chain for its retail network. As a house brand for one of Canada's largest food retailers, the packaging is bilingual, catering specifically to the Quebec and Ontario markets.
Metro Inc., the ultimate owner, oversees several major grocery chains and pharmaceutical outlets. Throughout its history and moving into 2026, the brand remains a staple in Metro-owned stores, positioned as a value-oriented yet eco-friendly alternative to national brands. The corporate headquarters and strategic operations for the brand are located in Montreal, Quebec.
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